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How to use Response Analytics

How to read response rate and response time

Open Response Analytics after a sync. Rate is answered/total from stored reviews. Average response time only appears when Google sent both timestamps.

Before you start

What you need in the workspace.

  • Analytics never estimates a timestamp Google did not send.
Response rate in analytics

Step 01

Open Response Analytics

Response rate uses has_reply against the stored review set for that location.

Rating mix from stored reviews

Step 02

Read the rating mix

This is a count of stored star ratings, not a Google Insights chart.

Response time marked unavailable when timestamps are missing

Step 03

Treat missing response time as unavailable

If reply_time is missing, the UI says unavailable. That is expected, not a bug.

Step 04

Improve the rate in Review Manager

Unanswered reviews are the only lever this number has.

If it does not work

Check these before you assume the tool is broken.

  • If the rate looks wrong, sync again. Analytics does not include locations you did not select.